I don’t get it. Victoria’s Secret (of all people) is launching a campaign about (of all things) loving your body. It’s like MacDonald’s launching a campaign about health and weight loss. Oh wait. Bad example.
So anyways, the “Body For Everybody, Love Your Body” campaign centres around a new bra line but with a supposedly nobler, more inclusive approach. At least that’s what the folks at Victoria’s Secret had in mind.
What you have is essentially a bunch of lingerie models with zero percentage of body fat, pin-thin limbs, concave stomachs and protruding collarbones posing nonchalantly, wind whipping through their glossy locks, come-hither stares, coquettish gazes.
And they appear in a commercial too, where they frolick around in bras and panties talking about what they love about a man’s body. Um, perhaps I’m a little slow today but isn’t this supposed to be about women’s bodies? Who’s loving whose body now? Are the women loving their own bodies? Or are they loving the men’s bodies? Or are the women just plain hating their bodies after watching this commercial? And exactly whose body is the “Body for Everybody”? The new bra line is named Body, so I guess that means the bra is for everybody, so what are they trying to say with that? Not much, as far as I can see.
But then again, I’m no Victoria’s Secret model, so okay. I’ll buy the bra but I don’t think I’m about to experience a transformation in the body image department, if you know what I mean. My verdict? I think they should stick to what they do best (ie. make women feel like crap for not having abs like Alessandra Ambrosio) and leave the beauty do-gooding to Dove.






